Mark  Beecher

COMPANY
Bank of the West

LOCATION
South Dakota

INDUCTED
2020

Mark Beecher started not one, but two major lending institutional RV indirect programs for the RV industry via John Deere Credit and Bank of the West. He started both operations from infancy to huge operations ranking in the top four in the industry. Along the way, Mark developed numerous relationships with manufacturers, dealers, RVDA, and RVIA members. He pioneered numerous innovative lending programs such as the VIB pre-approval program, 240-month terms for larger loans, lucrative participation and bonus programs, and back end programs. He was also heavily involved in RVDA and RVIA. Without the creative mind behind John Deere Credit and Bank of the West, the industry probably wouldn’t have enjoyed the sales success and profitability it has seen over the past 28 years. Mark is also living the RV Lifestyle as the proud owner of a 42-foot diesel pusher motorhome travelling the US and Canada. He is an avid ambassador for the industry.