Gary LaBella

COMPANY
RVIA

LOCATION
Washington DC

INDUCTED
2005

BIO
A dynamic and imaginative leader, he is recognized for coalescing the industry in the mid-1990s with the launch of the most successful marketing program in the industry’s history, “Go RVing,” widely credited with transforming RVing’s image and propelling sales to new highs. As RVIA’s chief marketing officer, he also spearheaded myriad other award-winning PR and advertising initiatives during a distinguished four-decade career. A creative force known for his impactful and entertaining presentations, he was a well-known face of RVIA and a national media spokesman who was celebrated with the Hall of Fame’s prestigious Spirit Award as well as major awards from both RVIA and RVDA. On the occasion of the RV industry’s centennial in 2010, RV Business named him one of the “100 Most Influential People in the Industry’s History.” RV Trade Digest earlier named him one of its “Top 25 leaders All Time.” Upon his retirement from RVIA, his stellar career was saluted in the Congressional Record.